Death Valley Days

Death Valley Days was a long-running American radio and television anthology about true stories of the old American West, particularly the Death Valley area. It was created in 1930 by Ruth Woodman and ran on radio until 1945. It ran from 1952 to 1975 as a syndicated television show. The 558 television stories, which had different actors, were introduced by a host. The longest-running was "The Old Ranger" from 1952-1965, played by Stanley Andrews when the series was produced by McGowan Productions, producer of the Sky King television series. Filmaster Productions Incorporated who produced the first several seasons of Gunsmoke for CBS Television took over production of the series in the mid 1960s.

Following the departure of Andrews, Ronald Reagan became the host. When Reagan entered politics, the role went to Robert Taylor. Taylor became gravely ill in 1969 and was replaced by Dale Robertson. Production of new episodes ceased in 1970. Merle Haggard provided narration for some previously made episodes in 1975. Reagan and Taylor also frequently appeared in the program as actors. While original episodes were still being made, older episodes were in syndication under a different series title with other hosts; the series could ill be in competition with itself in syndication, and this also made it easier for viewers to distinguish the new episodes from the older ones. The hosting segment at the beginning and the end was easily reshot with another performer having no effect on the story. Alternate hosts and titles included Frontier Adventure (Dale Robertson), The Pioneers (Will Rogers, Jr.), Trails West (Ray Milland), Western Star Theatre (Rory Calhoun) and Call of the West (John Payne). The last title was also often applied to the series' memorable, haunting theme music.

Under the Death Valley Days title, the program was invariably sponsored by Pacific Coast Borax Company, which during the program's run changed its name to U.S. Borax Company following a merger. Advertisements for the company's best-known products, 20 Mule Team Borax, a laundry additive, Borateem, a laundry detergent, and Boraxo, a powdered hand soap, were often done by the program's host. Death Valley was the scene of much of the company's borax mining operations. The "20-Mule Team Borax" consumer products division of U.S. Borax was eventually bought out by the Dial Corporation, which as of 2006 still manufactures and markets them. U.S. Borax continued to mine and refine the borates and maintained Dial as one of its customers. In 2006, Rio Tinto, the parent company of U.S. Borax. Inc., decided to merge USB with two of its other holdings, Dampier Salt and Luzenac Talc, to form Rio Tinto Minerals and moved its corporate headquarters to Denver, Colorado.
From: Wikipedia.org