The $64,000 Question

From: Wikipedia.org
The $64,000 Question was a popular United States television game show from 1955 to 1958.

The $64,000 Question premiered June 7, 1955 on CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54). The first contestant on the show was Thelma Farrell Bennett, who won a 1955 Cadillac convertible. To increase the show's drama and suspense, it was decided to use an actor rather than a broadcaster as the host. Television and film actor Hal March, familiar to TV viewers as a regular on The George Burns and Gracie Allen Show and My Friend Irma, found instant fame as the quiz show's host, and Lynn Dollar stood nearby as his assistant. Author and TV panelist Dr. Bergen Evans was the show's expert authority, and actress Wendy Barrie did the "Living Lipstick" commercials.

The American quiz show scandals of the 1950s were the result of the revelation that contestants of several popular television quiz shows were secretly given assistance by the producers to arrange the outcome of a supposedly fair competition.